Heinz: Brilliant social media campaign, or pointless waste of time?

I confess i had to re-read this several times to actually take it in - not totally convinced; after all, who really wants a dried bean with their name written on it? But who am i to judge - one company's outrageously pointless idea, is another's innvoative social media campaign!

"Beanz fans can take part in a light-hearted personality test and answer six multiple choice questions to find out what kind of ‘bean’ they are. Those who complete the quiz will be automatically entered into a draw to win an engraved dried bean of the variety that matches their personality the most."

Another brilliant social campaign?

 
Read the full story: Heinz Five Beanz offers Facebook fans chance to have name engraved on a bean